PIA holds first intensive workshop on optimizing digital colour

PIAPrinting Industries of America (PIA), in partnership with its Digital Printing Council, will present “Total Immersion: Digital Colour, Optimizing Colour from Your Digital Press” – a new workshop that takes a comprehensive look at what you need to know to produce reliable, high-quality digital output. The workshop is being written and presented by renowned experts David Zwang and Julie Shaffer. The two intense days of hands-on training will be held July 20 – 21 at PIA’s Training Facility in Sewickley, Pennsylvania.

“Digital printing is colour’s next major frontier,” explains Shaffer, V.P. of Digital Technology at PIA. “It’s only within the very recent past that the technology was accepted for the highest end commercial production – but colour issues we have arguably all but solved in the conventional ink world don’t apply in a toner environment.”

“Digital color is fueling the growth of digital printing worldwide, which is forecasted to grow into a $101.9 billion industry by 2012. Achieving optimal color output will be critical to the success of digital printing,” says David Zwang, Zwang & Company. “The workshop will, in two days, give attendees the knowledge needed to begin applying optimal production processes and color management techniques successfully in today’s digital colour production environments.”

Participants are invited to bring their thoughts, pain points and stories to share with their peers and with the experts. During this hands-on workshop, you’ll learn the troubleshooting, benchmarking and maintenance skills to improve colour output and consistency, increase production speed while maintaining quality.

Topics covered will include:
• Digital printing and color management terms, techniques and practices.
• Optimized production workflow techniques.
• Using test forms as tools for identifying and solving problems.
• Using benchmarking to guide production goals.
• Proper maintenance and calibration of your device.
• Designing for digital output.
• The best standards and specifications for digital.
• Working within and around the limitations of your RIP and digital front end.

Attendees will also take part in a digital colour survey and compare their results with others. Attendees can download a digital test form in advance, bring the sheets to class, and compare their sheets to standard results.

Visit to register. More information: 1-800-910-4283, ext. 755, or (412) 259-1755 outside the U.S.