PantoneLIVE is a cloud-based colour service that provides instant access to essential brand colour standards.
An announcement from Pantone and X-Rite explains:
From chocolates and champagne to soda and stilettos, the past year has been wrought with cases of counterfeiting, deception and consumer confusion – all tied to the ubiquitous colours that uniquely identify brands. Cadbury and Veuve Clicquot were involved in high-profile legal battles to own their brand colours, while Christian Louboutin fought to trademark its signature red soles. With colour so critically tied to brand identity, inconsistent brand colour can lead to a lack of consumer confidence and lost sales.
Brand color standards are the principal component of PantoneLIVE and are derived from real ink on real substrates using real printing processes. This allows brand owners to predict how corporate spot colors will reproduce on a wide variety of substrates including brown corrugated, clear film and white polypropylene. A brand’s color assets, analogous to a brand’s color DNA, are managed and maintained in a secure cloud-based data repository to ensure accurate color communication – to any supplier, around the world.
“Globally consistent color standards are essential to brand identity. With supply chains made up of hundreds of different facilities scattered around the world, corporations struggle to control and maintain color consistency,” said Dr. Sonia Megert, who is head of the new Pantone Digital Business Unit. “PantoneLIVE is a dynamic ecosystem, open to all supply chain participants, which delivers consistent color across the entire packaging workflow – from design concept to retail store shelves.”
Nigel Dickie, director of corporate and government affairs for Heinz, explains the benefits his company has seen from using PantoneLIVE. “The digital tools gave us unprecedented control and consistency from different print processes and materials. Across all of our packaging formats we saw a reduction in color variance of 50 percent and saved time by establishing one color target that can be applied to all our Heinz Beanz designs. The results with our Beanz packaging have been so remarkable that we plan to extend PantoneLIVE to additional product lines, including Heinz soups and Spaghetti Hoops.”
PantoneLIVE is connected to a large portfolio of software, containing real-world color data for hundreds of thousands of colors, and is supported by the latest color measurement technology. This is combined with professional services including workflow and color rationalization audits, and customized operating procedures from Pantone and X-Rite. Custom and bespoke spectral data, as well as metadata, are used to digitize brand colors. Digitized palettes are then expanded to create independent color standards to allow for accurate color reproduction on a variety of substrates.
Brand color data, equivalent to a digital color swatch, is stored in a secure, cloud-based portal that lets brand owners and other approved members of the supply chain manage digital rights and facilitate color communication across all materials in the production process. This centralized color communication process promotes consistency and helps achieve speed to market efficiencies from initial design to final production. The portal also provides direction to suppliers to meet brand requirements related to color quality.
PantoneLIVE solutions will be available June 15. Access to the PantoneLIVE database starts at $99 USD annually for a designer, $1,150 USD annually for preproduction and from $2,000 to $2,650 USD annually for production. For more information, head to www.pantone.com/live.