APP reports 25% annual growth rate once again

Asia Pulp and Paper Canada (APP) has reported an annual average growth rate of 25% for the fourth year in a row. The company says that the result is through a combination of efforts that include a wide range of products, a revised sales and marketing strategy focused on industry decision makers, and advanced technology and resources that come with being part of one of the world’s largest globally integrated paper and pulp manufacturers.

appcanadaupdate-inIn a declining paperboard market, APP Canada says it has become “a converting merchant that tailor-fits its product offerings to the specific needs of printers and packaging companies, bucking the traditional mill-converter-printer trade chain.” Together with an expanding sales and customer support team across the country, this strategy has “opened doors for APP Canada to offer high quality products at a healthy price advantage in what was once exclusively a converter market,” the company adds. APP specifically predicts rising future sales of its Thermo Mechanical Pulp (TMP) board products. These are paperboard products produced at record annual capacity.

The company also pointed to its ‘Sustainability Roadmap Vision 2020’ last updated on February 5, 2013. The report included publication of its globally recognized Forest Conservation Policy (FCP) that ended natural forest clearance across its entire supply chain. By August 31, of this year, says APP, its pulp mills will stop receiving natural forest wood felled prior to the no-deforestation commitment announced in February.

A new grievance process just established has resulted in six instances where new procedures addressed concerns regarding the no-deforestation commitment, the legality of suppliers’ concessions and social and community issues. “All issues raised under the grievance protocol are rapidly investigated and the findings reported in a transparent manner,” says APP.

The Forest Trust’s (TFT) pilot version of an online monitoring dashboard will be providing up-to-date technical information relating to the assessments being conducted. You can view boundary maps, assessment progress and protocols at

High Carbon Stock (HCS) and High Conservation Value (HCV) assessments designed to test the amount of carbon the forests contain as well as how valuable they are to ecosystems and communities in respective areas, are now underway. HCV assessments have begun for all 38 APP suppliers in Indonesia, with the completed first stage of 11 concessions due in September 2013 and the second stage of 27 concessions due in April 2014, says APP.

“We continue to encourage broad NGO and civil society engagement in the monitoring of the implementation of our Forest Conservation Policy, believing transparency is vital,” says the company. APP works with vast areas of land where social conflicts do exist.

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