David Labistour, CEO of Mountain Equipment Co-op, has been named “DesignThinker of the Year” by RGD, Canada’s professional certification body for graphic designers. The Association of Registered Graphic Designers (RGD), in partnership with the Rotman School of Management, presented the award at RGD’s 14th Annual DesignThinkers Conference in Toronto recently, attended by 1,500 creative professionals and business communicators.
Labistour is the Chief Executive Officer of MEC, Canada’s leading retailer of outdoor gear, apparel and services. He was recognized for his long-standing commitment to design and appreciation for the process of design thinking to fuel innovation, – as well as leading one of Canada’s most renowned brands through a bold redesign with Toronto firm Concrete earlier this year. “Design thinking allows us to make sense of our complex, exponentially changing world and address the needs of our customers, communities, economy and ecology,” said Labistour.
“David has built MEC on design, with a deep respect for the people that both make and use its products, as well as the environmental and social impacts,” explained Award Judge Alan Dye, Executive Creative Director at Apple. Other judges were Mark Leung, Director of DesignWorks at Rotman and Bruce Nussbaum, author of Creative Intelligence.
“Design thinking has had a strong influence on how Rotman teaches creativity and innovation,” added Leung. “Design has evolved beyond just the aesthetic into a powerful way of working across disciplines.” The award itself was designed by multi-disciplinary design firm Jacknife and fabricated using the latest 3-D printing technology by Agile Manufacturing.
Representing over 3,000 members, RGD is a hub for the graphic design community, promoting knowledge sharing, continuous learning, research, advocacy and mentorship. Rotman is “re-designing business education for the 21st century” with a curriculum based on Business Design and Integrative Thinking – as well as by fostering a new way to think that enables the design of creative business solutions.
More information: Michelle Pereira, Communications, RGD: email@example.com.