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Ricoh unveils 1to1 Create Marketing Services

Ricoh America’s 1to1 Create Marketing Services, powered by PTI Marketing Technologies, is a cloud-based subscription service aimed at helping small to medium sized printers create, launch, track, manage, modify and optimize turnkey cross-media marketing campaigns. The platform provides a website portal equipped with all the tools, templates and tips needed to execute ROI-generating marketing campaigns. It offers solutions to select prepared graphics, target customers’ audiences, acquire mailing lists, set pricing and more.

ricoh1to1-inThe OEM’s 1to1 Create Marketing Services provide customers with:

• 45 templates, including direct-mail pieces such as postcards, tri-fold brochures, flyers, counter cards, landing pages, email blasts and more.

• Templates customized specifically for vertical industry needs, including education, healthcare and retail.

• Intuitive tools to segment audiences by geography, age, income, family size and other demographics.

• Free case studies and market-based value calculators from PODi, the Digital Print Marketing Industry Association, to help end users understand precisely how their print providers’ marketing campaigns will improve their business results.

“Today’s commercial and franchise printers are constantly on the lookout for ways to generate new business and increase profits,” said Tim Vellek, Vice President, Production Printing Business Group, Ricoh Americas Corporation (pictured previously). “At Ricoh, we want to make that happen more quickly, more effectively and more often as our customers adapt to today’s new way of work. This is precisely why we’ve created 1to1 Create Marketing Services. It’s simple, direct and effective – exactly what our customers need to generate ROI-driven, personalized, multichannel campaigns.”