The association’s new name and logo were revealed during its recent Executive Leadership Summit in Las Vegas. The association was created on January 1, 2014, through the merger of the Association of Marketing Service Providers (AMSP), National Association for Printing Leadership (NAPL), and National Association of Quick Printers (NAQP) and has operated under the name AMSP/NAPL/NAQP since that time.
“AMSP, NAPL and NAQP have a long and distinguished history of service to the printing and mailing industry, but that industry is changing and we recognize that, if we are to serve our members’ evolving needs at the highest level, our association must change as well,” said Tom Duchene, Chairman of the Association’s Board of Trustees, which selected the new brand following a comprehensive survey of more than 200 members from all industry segments by a third-party organization that specializes in branding. “By unifying our combined resources under our new Epicomm name – representative of the “epic communications” industry we serve – we are launching a new organization that is firmly focused on the future and ready to adapt to its challenges,” Duchene added.
“Change is a constant in our industry and tenaciously hanging on to the status quo is a recipe for failure,” said Epicomm President and Chief Executive Officer Ken Garner. “We have long advised our members that they must understand and leverage change for success and we’re practicing what we preach by proactively moving forward with a dynamic new brand that builds on our proud past and emphasizes our aspirations for an even brighter future. We’re also looking to the future by launching new member-focused initiatives – including an in-depth member survey that will seek to understand more fully what Epicomm can and should provide its members in today’s evolving industry,” he added.
The new name also has a new tagline – Association for Leaders in Print, Mail, Fulfillment and Marketing Services.
Epicomm is a not-for-profit business management association representing companies in the $80+ billion graphic communications industry in North America. It provides industry advocacy, management training and comprehensive business-building solutions for companies in an evolving market environment.