DIA January 21 meeting to explore Revenue Opportunities With Interactive Print

Nigel Newton, Vice President of Blippar Canada.
Nigel Newton, Vice President, Blippar Canada.

The next meeting of the Digital Imaging Association (DIA) will be Wednesday, January 21 with refreshments served at 6 pm and the meeting starting promptly at 7 pm at Spicers, 200 Galcat Drive in Vaughan, Ontario. The topic is a timely one. Revenue Opportunities With Interactive Print will explore how to profit from combining the power of print with the immediacy of mobile – to engage customers at the right place and at the ideal time.

Business growth for printers lies is helping your clients drive sales and build brand loyalty. By creating interactive print campaigns – using QR Codes, Image Recognition, Augmented Reality or Near Field Communication – Interactive Print creates a new twist to a traditional medium. It can bring to life a simple brochure or magazine ad by involving the user in an impressive 3D experience.

The revolutionary technology promises to provide a new life to print media. It’s now possible to enjoy dynamic, digital content by simply clicking on or scanning a static photograph or logo using the camera of a smartphone or tablet. For example, more than 100 global companies have adopted the mobile image recognition tool of Prisma called Snap2Life. Join this fascinating meeting to learn more about Interactive Print and experience live demonstrations with expert presenter Nigel Newton, Vice President of Blippar Canada.

RSVP: Book now to attend this session. For more details and to register, please email Marg Macleod: marg@digitalimagingassoc.ca.


Tony Curcio is the editor of Graphic Arts Magazine.