Landa whitepaper explores press operator user experience

Landa has released a new whitepaper “The Landa UX: Revolutionizing the Press Operator User Experience for Breakthrough Productivity.” The whitepaper explains why user experience (UX) has become such an important consideration for many industries – especially print. The paper explores how Landa has incorporated the latest 21st century UX design and touchscreen technology into its Landa S10 Nanographic Printing Presses “in order to meet the needs of the market and deliver unparalleled press operator efficiencies and productivity.”

Landa S10 Nanographic Printing Press.
Landa S10 Nanographic Printing Press.

While touchscreen technology and UX innovation has come a long way in other industries, the pressroom operator experience has remained largely unchanged for many years, said Landa. Engaging with hundreds of press operators, Landa undertook comprehensive research and used its findings to “redesign a new UX from the ground up.” The objective was to radically improve current workflow and operator habits to help ensure print’s continued relevant and profitable role within the marketing mix.

The new whitepaper details how the Landa S10 press incorporates the latest market-leading UX technology and expertise “delivering for the first time an extremely human-centric approach to printing.” It further explains how Landa presses are managed from a central command and control area called the ”Landa Operator Cockpit” that features a large touchscreen display positioned at a 45-degree angle to the delivery end of the press. This allows operators to be within easy reach of all press controls and output trays. The Cockpit enables the press operator to be significantly more effective, performing additional tasks such as inspecting print output, monitoring press functions, managing the job list and more, in parallel to managing production – all without compromising on productivity and print quality.

“Many industries revolutionized their user experience and put the user in the center and made the user experience more enjoyable, improving the end results and reducing faults,” said Gilad Tzori, Landa’s Vice President of Product Strategy (pictured previously). “Airplanes, cars and cameras are all great examples of this revolution. We hope that by reading the whitepaper, you will gain insight into how Landa has used advanced technologies in the Landa S10 Nanographic Printing Press to deliver a truly outstanding, more productive user experience.”

The whitepaper can be downloaded at http://www.landanano.com/lp/marketo/ux/us2/.

 

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Tony Curcio is the editor of Graphic Arts Magazine.