Pitney Bowes unveils new brand strategy and logo

Global technology company Pitney Bowes, known traditionally for its core mailing and shipping products and technology, has unveiled a new brand strategy and identity that it says is much more closely aligned to its business transformation strategy and vision first detailed back in May of 2013.

Pitney Bowes new logo is only the third re-design and rebrand in 95 years.
Pitney Bowes’ new logo is only the third company re-design and rebrand in 95 years.

“We’re not the same company we were several years ago,” said Marc Lautenbach, President and CEO, Pitney Bowes (pictured previously). “We have expanded our business into high-growth markets, including digital commerce and software, while at the same time continuing to innovate in our core mailing and shipping businesses. Our new brand strategy and identity not only reflect who we are today, but also where we’re going in the future.” Lautenbach formally unveiled the new brand strategy and identity to 15,000 employees at a globally broadcasted town hall meeting recently in Orlando, Florida.

“Today marks another significant milestone in the company’s transformation,” said Abby Kohnstamm, EVP and Chief Marketing Officer at Pitney Bowes. “The new brand strategy will clarify our role in the changing world of commerce, emphasizing the interplay between physical and digital communications, and also spotlighting emerging technology areas such as location intelligence, customer information management and cross-border commerce – where Pitney Bowes provides industr- leading solutions. Importantly, the new brand differentiates Pitney Bowes and makes us more relevant to a wider audience around the world.”

This was only the third logo design in the 95-year history of Pitney Bowes. The first appeared in 1930, the second was launched in 1971, and this marks the third new brand identity for the company. It’s also launching a transformed website with “enhanced content and improved user experience” as well as a newly designed employee Intranet site.

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Tony Curcio is the editor of Graphic Arts Magazine.