Prime Data and Andrews Direct Marketing team up to offer expanded direct-mail and other services

Steve Falk, President, Prime Data.
Steve Falk, President, Prime Data.

Prime Data (Aurora, ON) and Andrews Direct Marketing (Aurora, ON and Buffalo, NY) have combined under the Prime Data brand. The two companies have worked closely together for over a decade. The newly joined company will now offer clients more production capacity, customer service support, cost effective in-house printing, and increased service of back-end fulfillment requests. Most notably, the company now has the ability to handle more than double the mail each week. As well, it will accommodate U.S. mail as it has expanded its facilities.

“As one company, we feel there is greater potential for us to build innovative solutions for the future in an ever-changing marketing sector,” said Steve Falk, President, Prime Data. “This expansion positions us to better serve our clients as we are harnessing the strengths and synergies of both organizations.”

“This is a natural transition,” added John Campbell of Andrews Direct Marketing. “Prime and Andrews have been working together for years. Staffers are already familiar with each other. For them it’s business as usual – but with new opportunities and a promising new dimension to the business.”

primemediaandrews1-inPrime Data has been providing data-driven marketing solutions for over 15 years and is a Canadian leader in this sector, as well as in variable digital printing. Its focus is on helping businesses and not-for-profits (such as hospitals and environmental groups) with analytics-based variable communications that can measure success.

Andrews Direct Marketing is a full-service shop that has been providing a complete range of mailing and marketing products and services to businesses and not-for-profit agencies for over 60 years. Located in Aurora, Ontario and Buffalo, New York, the company provides access to both Canada Post and U.S. Postal Service offerings.

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Tony Curcio is the editor of Graphic Arts Magazine.