Adobe announces major innovations to its Creative Cloud Photography

Adobe Advanced B&W Channeling.
Adobe Advanced B&W Channeling.

Adobe’s update to its Creative Cloud Photography plan is the release of an all-new Adobe Photoshop Lightroom CC that delivers “lightning-fast performance” and new tools to edit, enhance, organize and showcase original photos. With Lightroom CC and Photoshop CC, Adobe Creative Cloud Photography empowers photographers to transform photos into “amazing shots.” Creative Cloud Photography also includes unique, sophisticated mobile capabilities. These include automatically syncing photos with Lightroom CC on the desktop. Lightroom on mobile devices lets users access and edit their entire catalogue of photos on iPad, iPhone as well as Android smartphones and tablets.

“Photographers at any level are driven by their passion to capture the perfect shot and make it incredible,” said Winston Hendrickson, Vice President of Digital Imaging Products, Adobe (pictured previously). “Whether you shoot with a DSLR or smartphone, the Creative Cloud Photography plan gives everything you need to organize, edit and share amazing photos on mobile, web and desktop thanks to the imaging power of Lightroom and the magic of Photoshop,” he added.

adobeccphotography1-inNew features in this release include:

  • HDR Merge. Create natural-looking or surreal images from extremely high-contrast scenes by easily combining multiple shots taken with different exposure settings into a single raw high dynamic range image.
  • Panorama Merge. Capture super-wide fields of view and “amazing” detail by stitching together multiple images to create “stunning” raw panorama shots.
  • Performance Improvement & GPU Enhancements. Perfect photos up to 10 times faster than previously.
  • Facial Recognition. Quickly find and categorize images of family and friends.
  • Advanced Video Slideshows. Create professional slideshows using still images, video and music along with professional effects such as pan and zoom.

Adobe Creative Cloud has approximately 4 million paid memberships worldwide and all photography and complete plan members are able to access the new version of Lightroom CC at no extra charge. A free 30-day trial version is also available.


Tony Curcio is the editor of Graphic Arts Magazine.