The Printing Sales DNA Project’s detailed findings report now available for purchase

printingsalesdna-inThis new research study reveals what it takes to be successful in today’s modern and challenging printing industry sales environment. The comprehensive overview of the North American printing industry was conducted during the first quarter of 2015 by leading printing industry sales consultant, and Graphic Arts Magazine columnist, Dave Fellman.

More than 500 responses were received ranging from full-time sales representatives and owners in a full-time sales role, to part-time salespeople and owners/managers with no sales responsibility. Respondents came from large commercial printers, quick-print shops, small commercial printers, large format and specialty printers, reprographic printers and print distributors.

Dave Fellman.
Dave Fellman.

Respondents were asked to rate the importance of 20 “success factors.” The detailed report includes breakouts of data by job responsibilities, type of printing company, age range and experience range. It also includes analysis and commentary by the project’s originator and manager, Dave Fellman.

To purchase your copy go to:

If you have questions, you can contact Dave Fellman at 919-363-4068, or email


Tony Curcio is the editor of Graphic Arts Magazine.