Neenah launches new comprehensive, multi-faceted website for packaging

neenahpacakginh3-inNeenah Fine Paper has launched a new luxury packaging website offering premium paper samples. The site, neenahpackaging.com, is a creative and specification resource for brand managers, designers, printers and converters who are responsible for luxe packaging and label design for premium and craft brands. With the launch, Neenah is also offering premium paper samples for customers.

neenahpackaging2-inNeenah Packaging makes it easier for marketers to see and experience the difference that premium papers, boards and labels can make to help create an immediate connection with customers through their branding and packaging. The website features a photo-rich inspiration gallery with dozens of real-world brands and package design examples organized by industry (such as cosmetics and fragrances, wine, spirits and craft beer, consumer electronics and retail) as well as by application.

Users are invited to experience first-hand Neenah’s hundreds of paper colours and “unique” high-touch textures and finishes with an intuitive online preview of paper options and the ability to order paper samples on the spot for bags, box wraps, gift cards and gift card carriers, hang tags, labels, folding board and fragrance strips. “With double-digit growth expected in digital packaging applications over the next 10 years, we’re presenting options for all leading on-demand equipment,” the company added.

Mark Sng, Director of Marketing, Neenah Packaging.
Mark Sng, Director of Marketing at Neenah Packaging.

“Leading premium and luxury brands have been using our papers to create powerful brand experiences and to deepen their customer connections with brand integrity and consistency for more than 140 years,” said Mark Sng, Director of Marketing, Neenah Packaging. “Today, their needs are more nuanced. With studies showing that a product has perhaps 4 seconds to capture a customer’s attention, they seek unique colours and high-touch textures to help deliver the ultimate brand experience. That’s where Neenah excels. The new website is Neenah’s commitment to premium packaging made visible, and underlines our strategic mission to create value for our partners by improving the image and performance of everything we touch. We’re also offering premium paper samples to encourage customers to experiment and to provide them with complete confidence in Neenah quality and performance,” he added.

neenahackaging2-inOf special note on the new site are the following:

  • The Inspiration Gallery: A photo-rich source for viewing a large and growing collection of real-world brands and package design examples.
  • Video short on the power of premium packaging.
  • The Sample Selector: Free paper samples including premium papers for bags, box wraps, gift cards + carriers, hang tags, labels, folding board for boxes and fragrance strips.

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Tony Curcio is the editor of Graphic Arts Magazine.