APP to expand its PEFC certified products by end of 2015

Asia Pulp & Paper Group (APP) has confirmed that it will offer customers a greater range of  PEFC (Programme for the Endorsement of Forest Certification) certified products across its global markets by the end of 2015. This follows the award of Indonesian Forestry Certification Cooperation (IFCC) certification to over 300,000 hectares of APP suppliers’ plantations. The news is important to Canadian commercial printers because many APP products now sold in Canada are manufactured in Indonesia (using Indonesian pulp) and China. APP’s Canadian brands include Riviera (Offset/Coated), ProPrint, Inspira Premium Opaque, Highpoint/Omnistar/Proxima, Paperline, ExcelPro, Rainbow Max Carbonless, Thermal and C1S Label/C1S Cover. The company’s long-term goal is to provide more and more price-competitive and sustainable paper options to the Canadian market, while eventually eliminating all natural forest clearance across its supply chain.

Aida Greenbury.
Aida Greenbury, Managing Director of Sustainability at Asia Pulp & Paper.

The company’s 306,400 hectares of IFCC-PEFC certified plantations, along with more than 1,000,000 hectares of plantation area, are currently in the final stages of IFCC-PEFC certification. This means that APP will be much closer to reaching its Sustainability Roadmap Vision 2020 target of 100% of pulpwood suppliers achieving sustainable forest management certification by 2020 – which is significantly ahead of its target. “Consumers increasingly demand sustainable and certified products,” said Aida Greenbury, Managing Director, Sustainability, APP. “APP embraces all credible certification schemes, and is a member and supporter of the PEFC. We’ve been working hard to help develop the Indonesian national sustainable forest management certification, and have helped to ensure that it’s fully aligned with globally recognized standards, because we recognize that independent assurance of sustainable forest management is very important for our customers. Through our work to support the development of the IFCC, its endorsement by the PEFC and the hard work of our suppliers in meeting the IFCC’s international standards, we have achieved this goal. This is now the third year of the implementation of our zero deforestation commitment. In combination with this commitment, this certification means buyers from APP can be assured that not only are APP’s products of high quality, but that they’re certified, traceable and support sustainable forest management across Indonesia,” Greenbury added.

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Tony Curcio is the editor of Graphic Arts Magazine.