Prime Data receives Canada Post Top Performer Award

Left to right are Canada Post’s Bill Gunton (VP of Marketing & Communications), Janet Brearton (GM of Business Development), and Eleanor Rafter (Partner Program Director), with Prime Data’s Joanne Hisey (Production Manager), holding the Top Performer Award.
Left to right are Canada Post’s Bill Gunton (VP of Marketing & Communications), Janet Brearton (GM of Business Development), and Eleanor Rafter (Partner Program Director), with Prime Data’s Joanne Hisey (Production Manager), holding the Top Performer Award.

Canada Post Corporation has recognized Aurora-Ontario-based Prime Data with a Top Performer Award for Excellence in Direct Mail Growth. The award was presented at the recent Canada Post Expert Partner Program Conference held in Toronto. The event is an opportunity for professional development and an exchange of ideas between major mail providers and Canada Post. At the event, Deepak Chopra, CEO of Canada Post, said that Prime Data is “one of the best, if not THE best evangelist of the power of mail in moving hearts.” Prime Data has been a Canada Post Expert Partner since the program began in 2013. Fewer than 40 companies in Canada qualify as Expert Partners – a status that recognizes the additional professional development and mail expertise of the team. Expert Partners can fast-track opportunities and get access to trouble-shooters at Canada Post.

Steve Falk.
Prime Data President Steve Falk.

Steve Falk, President of Prime Data, emphasized his company’s outstanding growth and pioneering spirit when it comes to data and technology. “Our investment in technology is what gives our clients great direct-mail results – and that fuels the growth. We’re honoured to receive this award. It’s a result of the hard work and innovative thinking of the entire team at Prime Data.”

This was not the first time this year Prime Data made news. We reported here in April that the company became the first in Canada to use the Delphax Elan – a high-speed CMYK inkjet printer that reduces production time for direct mail by several days. It works by eliminating the need for pre-printed shells, combining ​​​​​​printing and personalization at the same time and offering full-colour duplex printing in one pass. It’s a lower-cost alternative to offset and colour laser printing, plus, it eliminates the cost of warehousing and over-printing shells.

Prime Data has been providing data-driven marketing solutions for over 15 years through analytics-based variable communications.

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Tony Curcio is the editor of Graphic Arts Magazine.