The kit gives users a collection of applications (from tickets to fliers to badges) to market to their existing customers and gain new clients. The 5th Color Kit, said Ricoh, was created “to empower Ricoh Pro C7100X customers to go after new industries – such as fashion or retail – by providing a set of practical applications that can demonstrate their enhanced creative portfolio while showing their clients the value they’ll be able to bring.” The applications are bundled with step-by-step instructions for users looking to replicate them, along with detailed, need-to-know procedures, such as switching between white and clear toner.
“Commercial printers are seeking to expand into new markets, such as retail and fashion, at an affordable price point,” said John Fulena, Vice President, Production Printing Business Group, Ricoh Americas Corporation (pictured previously). “What’s great about the 5th Color Kit is that it’s a practical guide that empowers them to do just that. It highlights the kind of applications commercial printers are looking for to increase revenues and incremental business – while also helping their customers deliver new, value-added services to their end users.”