GPA introduces ‘Traffic Graffic’ floor graphics promotion

Example of an in-store Traffic Graphic vinyl floor covering.
An example of an in-store Traffic Graphic vinyl floor covering, part of the actual GPA promotional piece, gives the feel of the application itself.

Specialty substrate leader GPA’s latest promotional piece printed on its Traffic Graffic 3.4 Mil Matte White Vinyl (with a 5 mil scratch-resistant textured laminate), features an eye-catching example of a floor graphic in action in a grocery store environment offering “the tactile feel of the actual application in a convenient size.” It also stresses the features and advantages of Traffic Graffic with suggested applications and market opportunities to get printers thinking of how they can use this product to create impactful solutions for their customers.

Traffic Graffic is already widely used in retail, service and big box stores. Other markets include automotive, food, beverage, pharmaceutical, hospitality, entertainment, sports venues, trade shows and more. Popular applications include POP advertising, event floor graphics, interior design and display graphics, promotional advertising, counter mats and others.

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Tony Curcio is the editor of Graphic Arts Magazine.