Prime Data’s Delphax Elan 500 Print System up and running

Steve Falk.
Steve Falk.

Delphax Technologies, a global provider of high-speed digital printing equipment, installed its Elan 500 Digital Colour Print System at Prime Data – a Canadian leader in direct-marketing based in Aurora, Ontario – earlier this year. It was the first such installation at a private printer in Canada. The Elan 500 combines major advances in inkjet and paper-handling technologies in a robust, production-class, sheetfed system offering full CMYK colour and 1600-dpi print resolution at speeds of up to 500 letter impressions per minute.

“Prime Data invests in technology, and this particular technology is a game-changer for variable direct mail,” said Steve Falk, President of Prime Data, a Canada Post Expert Partner. “It’s a great option for any organization that needs to offer the personal touch in communication with customers and prospects and reach them quickly with time-sensitive offers or appeals.”

Dieter Schilling.
Dieter Schilling.

“The variable printing options offered by Prime Data have helped it build its reputation as one of the most innovative direct marketing companies in Canada,” said Dieter Schilling, President and Chief Executive Officer of Delphax Technologies. “We’re proud to be associated with this forward-looking company through its technology of choice to support future colour growth in the direct-mail marketplace.”

Powered by Memjet’s Waterfall Printhead Technology, Elan “represents an entirely new category of digital print technology and is Delphax’s response to growing customer demand for more efficient, versatile and affordable colour printing equipment. Its combination of speed and sheet size makes it the fastest cut-sheet inkjet printer on the market today,” said the OEM.

The Elan’s digital front end (DFE) uses the Harlequin HHR RIP from Global Graphics for both publishing and variable workflow, driven by Delphax’s unique scalable RIP architecture. The intuitive touch-screen interface simplifies the operator experience, keeping input options clear and uncomplicated. Comprehensive reporting systems provide detailed metrics and facilitate real-time analysis of system performance for operators.

Deepak Chopra.
Deepak Chopra.

Prime Data also recently received the Top Performer Award for Excellence in Direct Mail Growth from Canada Post Corporation. Deepak Chopra, Chief Executive Officer of Canada Post, praised Prime Data as “one of the best, if not the best, evangelist of the power of mail in moving hearts.” The Expert Partner distinction is awarded to a select few companies across Canada. As an Expert Partner, Prime Data receives enhanced training with respect to Canada Post products and services and collaborates with its peers – the top mail service providers across the country.

The Canada Post Expert Partner designation means Prime Data clients benefit from faster, one-stop set-up of mail accounts, a pool of resources including market studies and test cases in many industries, and experts who participate in ongoing Canada Post training – including monthly webinars and regular postal service updates.

Delphax Elan 500.
Delphax Elan 500.

For more information on variable-data inkjet printing at Prime Data please visit Why would you use Variable Colour Inkjet?

For an entertaining time-lapse video of the actual installation, along with other information, please visit Fun Video of the Delivery of the Delphax.

 

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Tony Curcio is the editor of Graphic Arts Magazine.