HP introduces premium poster paper for its Latex printers

hpposterpaper-inThe new HP Premium Poster Paper was engineered to eliminate heater marks, head strikes and inaccurate colours. Fully compatible with all HP Latex inks, as well as some eco-solvent and UV-curable inks, the “next-generation” paper is suitable for indoor and outdoor applications such as photo-realistic posters and presentations, POP and retail displays, signage and bus shelters, said the OEM. With an opacity greater than 99%, it can produce a wide colour gamut, high-contrast blacks and bright whites.

“This new premium poster paper delivers on our promise to provide versatile, reliable and environmentally conscious media for our customers, while upholding HP’s commitment to providing high-quality output,” said Sean McGettigan, Marketing Manager, HP Large Format Media. “Engineered for use with HP Latex printers and HP Latex inks, HP Premium Poster Paper provides extreme sharpness and depth for photo-realistic applications.”

HP added that the new indoor/outdoor poster paper is more economical than traditional resin-coated photo papers and is easy to handle and install. It’s also recyclable and FSC-certified. The 200 g/m2/9 mil paper is available in standard roll sizes as well as custom sizes (including jumbo rolls) from supplier Brand Management Group (BMG). BMG supports its dealer network with distribution at key geographical points worldwide, including Canada and the U.S. Each member of the BMG team has extensive experience selling and supporting OEM inkjet media and supplies, and has knowledge and technical expertise in the global wide-format printing market.

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Tony Curcio is the editor of Graphic Arts Magazine.