Canon USA’s new design for its recently launched company website www.usa.canon.com offers a more responsive experience that is much more inviting and enjoyable, said the OEM. The new design features stunning, vivid imagery while the homepage provides an attractive, easy-to-navigate interface with featured content focused on the company’s mission to provide customers with up-to-date product information and knowledgeable insights in the area of digital imaging solutions.
“One of the main goals we wanted to achieve when designing the new website was to help our customers and business partners get to know us better and get a feel for who we are as a company,” said Ellen Pitchford, Vice President and General Manager, Digital Marketing Services Division of Canon U.S.A. “This new website enhances the power of the Canon brand and further demonstrates our commitment to our customers and business partners.”
“Seamlessly viewable” from any compatible device, customers will have access to engaging stories, informative video content and in-depth product details. The new website is optimized to be viewed across a variety of platforms – desktop, tablet or mobile – and makes it easier for visitors to get the information they need no matter what type of compatible device they’re using. The more intuitive, user-friendly site also includes:
- A Product Showcase section that shows visitors the full breadth of the OEM’s product offerings.
- The Explore section which demonstrates how Canon products can be used in daily life, in the workplace and in industrial settings.
- The Learning Center which features tips and tutorials on how to make the most of Canon’s products.
Visitors also have the option of creating a ‘My Canon’ account, in order to manage their product library, expedite product registration and quickly gain access to order status.