Silicon Valley Information Technology executive Rhodes joins EFI as Chief Information Officer

Sheri Rhodes.
Sheri Rhodes.

Electronics For Imaging (EFI) has hired Sheri Rhodes as its Chief Information Officer (CIO). Rhodes brings an extensive range of talents to her new role, building on her experience leading complex, transformational enterprise initiatives for financial, security software and information management companies throughout Silicon Valley. “EFI has some exciting opportunities ahead of it to continue driving the industry’s transformation from analogue to digital print,” she said. “I’m excited to help EFI continue improving its IT framework, as that remains a key advantage in how we successfully deliver the products and services that fuel our customers’ success.”

Rhodes, who started at EFI earlier this month, is part of the company’s senior leadership team that reports to EFI Senior Vice President Toby Weiss. As CIO, she’ll play a critical IT development role in EFI’s ability to create and provide customers with best-in-class printing technologies, including cloud services hosted in EFI’s secure data centre facilities around the world.

Toby Weiss.
Toby Weiss.

“Sheri has a wealth of experience building successful, mission-critical technology infrastructure operations, including managing complex global IT procurement contracts and guiding organizations through the logistical and technical challenges that arise from Merger & Acquisition integrations,” said Weiss. “While we had many great candidates for this position, she was the clear choice to help achieve the successful integration of acquired companies while also ensuring that our IT infrastructure scales up to accommodate EFI’s continued organic growth.”

Rhodes joined EFI from Symantec, where as Vice President of Global Applications, she most recently managed the complex process of separating IT applications ahead of Symantec’s upcoming divestiture of Veritas. Over the course of six years at Symantec, she also helped the company optimize its IT operations, rationalizing multiple redundant applications while implementing strategic improvements with CRM, ERP, marketing automation and cloud-based HR systems.

efirhodes2-inPrior to Symantec, Rhodes spent a decade in IT corporate systems, applications and project leadership roles with Visa, Providian and Washington Mutual. She has also worked at KPMG as a consultant and in a variety of key roles at Wells Fargo. Rhodes, who has BS and MBA Degrees from San Diego State University, is based in EFI’s worldwide headquarters in Silicon Valley, located in the southern portion of San Francisco’s Bay Area in California.

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Tony Curcio is the editor of Graphic Arts Magazine.