Chicago-based specialty substrate leader GPA has launched Toner Talks, a new video series focused specifically on the digital toner market featuring Craig Surette, GPA’s Toner Fusion Market Director. This new series will introduce viewers to information and resources that can help them “create dynamic solutions for their customers.” Surette has over 20 years of graphic arts industry experience, and will bring his expertise and passion for printing to these short, helpful videos. Each one will focus on different topics for commercial printers that use digital toner press equipment – ranging from application ideas, real-world success stories, product spotlights, technical information and vertical-market opportunities.
In the first video, Thin Is In, he shares some simple tactics on how to gain consumer mindshare in an increasingly electronic world. With brand awareness and customer loyalty at a premium for marketers, this video reveals one cost-effective way to accomplish their sales goals. To view the new video, please visit: http://ow.ly/WO4gT. You can also explore GPA’s entire collection of educational videos covering a wide range of topics at https://www.youtube.com/user/askgpa.
GPA is a major source for specialty substrates and solutions for offset, digital, and wide-format printing. Products include coated and uncoated papers, pressure-sensitive and specialty papers, synthetic films, and substrates exclusively engineered for HP Indigo and other digital presses. GPA is an HP Indigo Preferred Partner and a Diamond Partner of Dscoop (Digital Solutions Cooperative).