Infigo Software Limited has appointed Craig Hath as President of its North American operations “to capitalize on the UK company’s expansion to the United States and Canada.” Hath, who sits on the Board of Directors of Dscoop North America, joins the company after seven years as Managing Director at Zuza Marketing Asset Management and brings more than 30 years’ experience in the printing industry to his new position. While at Zuza, he chose Infigo’s Catfish software to replace a legacy system last August, having been impressed by the platform’s “rich and growing feature set” plus its simplified product and template building functions. He also co-chairs the Dscoop Conference Education Committee, is a member of the organization’s Conference Committee, and has served in several other volunteer roles for Dscoop. Dscoop (Digital Solutions Cooperative) is an independent community of HP Graphic Arts users, industry experts and solution partners. Its community includes the Americas, Europe, the Middle East and Africa, Asia Pacific and Japan.
Based in the Greater San Diego, California area, Hath will be responsible for finding new opportunities for Infigo’s web-to-print products, including its flagship storefront Catfish and cross-media marketing tool Symphony, in the North American market. “I was truly amazed by the functionality of the software, especially the ease and speed with which customizable templates were created, and how quickly a storefront could be up and running within Catfish,” he said. “The platform is completely responsive and very fast. I’ve never seen a tool as good as MegaEdit. The team at Infigo are winning the race to build the best products for their markets on the planet!”
“I’m very pleased and excited to be adding Craig to our growing team,” said Douglas Gibson, Managing Director of Infigo. “Craig is a very experienced and capable individual with a proven background in the industry to deliver at the highest level and spearhead our surge into the North American marketplace. His appointment and our global Catfish software is a winning combination that will only help drive further our message into the USA and Canada. We consider the North American market to be one where our software can make a real impact, as it has done in the UK.”
Infigo Software is a global leader in personalized print and marketing engagement solutions. The company creates easy-to-integrate systems for the print, retail, corporate and creative agency industries, delivering online services that enhance the B2B and B2C businesses of its clients. Its Catfish platform is used by hundreds of online retailers, marketing professionals and printers.