Dana and Zarwan launch new survey on print buyers – and you’re invited to participate!

John Zarwan and Margie Dana.
John Zarwan and Margie Dana.

Printing, marketing and content expert Margie Dana is teaming up once again with printing industry consultant and researcher John Zarwan to write an important whitepaper for Primir (Print Industries Market Information and Research Organization) on how today’s print buyers interact with printers and other print providers. Are print buyers inviting printers into early discussions as campaigns are developed, or do they contact printers once jobs have been specified? Are print buyers still the primary contact for printers within organizations that use print, or has this responsibility shifted to other departments? “We wanted to understand how and when print buyers interact with their print partners. It will also mean that we can compare the results with those of our last two print buyer studies done in 2013 and 2014,” said Dana.

danazarwinsurvey1-inDana and Zarwan developed the online survey to focus on the key print-related responsibilities these customers have. For the first time, print providers are invited to participate, as both are eager to learn who printers target when they’re developing business, and with whom they ultimately develop relationships. The team will publish its results in a whitepaper for Primir, and will offer a summary to those who take the survey and provide their contact information. Print buyers, designers and marketers as well as printers, brokers and other print providers are eligible to take this helpful survey.

To participate in The 2016 Print Customer Survey, please copy and paste the link below into your web browser (in case you have problems accessing the site directly).

https://www.surveymonkey.com/r/2016printcustomersurvey

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Tony Curcio is the editor of Graphic Arts Magazine.