Neenah releases Explore 4 with ideas for digitally printed short-runs and packaging

Neenah’s Paper’s Digital Explore 4 package.
Neenah’s Paper’s Explore 4 package.

Neenah’s Paper’s digital Explore 4 promotion is the latest addition to its series that educates and inspires, with new ideas and new paper samples for all types of digitally printed short-run and packaging projects.

“Designing for smaller projects in today’s digital market no longer means designers are locked into using generic, smooth, white, drab papers that don’t capture the consumer’s attention,” said Greg Maze, Senior Brand Manager of Digital & Wide Format at Neenah. “Research shows us that paper colour, texture and weight can increase response rates. Designers can leverage this information to convince clients that out-of-the-standard-box solutions can be more effective in delivering a brand’s message, increase brand recognition, and ultimately drive response rates up,” he added.

Explore 4 includes creative, digitally printed samples for four different concept brands:

  • Direct mail: About 93% of online responses are driven by direct mail.
  • Retail: A consistent use of colour increases brand recognition by up to 80%.
  • Menu: 70% of restaurant customers don’t know what they’ll order as a drink.
  • Fundraiser: Textured paper increases donations by 13%.

Free dielines of the samples featured in Explore 4, and the entire Explore series, are available for downloading at Neenah Paper’s website. The company’s digital fine paper portfolio includes over 300 colours, textures, finishes and weights.

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Tony Curcio is the editor of Graphic Arts Magazine.