EFI acquires Optitex to extend its presence in digital textile printing

efioptitex-inEFI (Electronics For Imaging) has announced the acquisition of Optitex, an emerging global leader in integrated 3D design software that enables the textile industry’s digital transformation and accelerates the adoption of ‘fast fashion.’ Privately-held Optitex will be integrated into EFI’s Productivity Software business unit.

Optitex’s 3D technology and best practices enable the textile industry’s leading retailers, brands and manufacturers to transform how they do business. Benefits include significantly improved time to market, cost-cutting, efficiency gains, as well as enabling new capabilities for their design, sales and marketing activities and strategies.

Gabriel Matsliach.
Gabriel Matsliach.

“We’re thrilled to add the Optitex team and it’s fast-growing base of industry-leading customers to the EFI family,” said Gabriel Matsliach, Senior Vice President and General Manager of EFI Productivity Software. “Optitex technology, combined with EFI Reggiani digital printers, will expand our textile ecosystem and help our customers set new standards for time-to-market, on-demand manufacturing, cost efficiency and automation in the textile industry.” Well known for its superior customer service and consulting capabilities, Optitex develops strong partnerships with its customers, serving as their trusted advisor for their digital transformation.

Asaf Landau.
Asaf Landau.

“We’re very excited to join the EFI family,” said Asaf Landau, CEO of Optitex. “EFI’s global presence, holistic solution approach, strong professional services abilities, and growing portfolio of innovative textile industry-specific products, will be of great benefit to the leading companies we serve worldwide in the fashion, automotive, aerospace and technical textiles industries. I’m truly enthusiastic about what’s to come for these industries in the years ahead.” Landau will serve as EFI Optitex’s General Manager. Optitex has offices in the U.S., Italy, India, Hong Kong and Israel.

Optitex’s 3D digital apparel simulation, combined with its 2D pattern-making software, provides a robust solution that accelerates the fashion industry’s high-volume product development. These technologies also deliver scalable and transformational benefits throughout an organization, digitally optimizing its global supply chain, merchandising and wholesaling.

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Tony Curcio is the editor of Graphic Arts Magazine.