SA International (SAi, Salt Lake City, Utah), a leading provider of software solutions for the sign making, wide-format digital printing and CAD/CAM for CNC machining industries, has named Annette Plummer as its Director of Marketing for North America. Plummer, who rejoins SAi having previously managed marketing activities for the company’s popular EnRoute software solution, will lead SAi’s marketing strategies to drive growth in Canada and the U.S. and deliver on the company’s value promise to its customers. Plummer will support the company’s extensive North American dealer network and assume overall responsibility for expanding the SAi brand within the region. This includes the promotion of SAi’s extensive portfolio, which includes both the newly-updated Flexi 12 signmaking software and EnRoute 6 CAD/CAM software packages.
“As Marketing Manager for EnRoute, Annette was integral in promoting this product and expanding our uptake within key sectors, particularly with her contribution to developing our SIGN.com customer offering and the launch of the International Sign & Printmakers Guild,” said SAi CEO Mark Blundell. “In doing so, she played a key role in strengthening SAi’s position as a global leader within the industry. With many years’ experience in sign and display software solutions, we believe that Annette is the ideal candidate to drive our strategic marketing program, and we’re delighted to welcome her back to the company.”
Plummer brings several years of broad marketing experience to her new role. Prior to her previous position with SAi, she worked leading metal fabrication and metalworking machinery company Jorgenson Machine Tools, where she was tasked with brand development and event organization. “SAi is an innovative and progressive company that’s constantly developing its solutions portfolio to improve the way its customers work,” Plummer added. “I’m thrilled to be re-joining the team, where my main objective will be to ensure that we continue to effectively convey SAi’s ever-expanding proposition to its user base.”
SAi Flexi ranks as the world’s number one software for signmaking and is found on more wide-format printers than any other RIP. In addition, the company is one of the leaders in the CNC machining market with its EnRoute CAD/CAM software. SAi is also the founding sponsor of the International Sign and Printmakers Guild, a member-led organization designed to help sign and print providers grow their businesses and reduce costs. SAi has a network of resellers around the world with over 100,000 customers in more than 50 countries. It has offices in: Brussels, Belgium; São Paulo, Brazil; Pune, India; Shanghai and Hong Kong, China; and Tokyo, Japan.