Avery Dennison adds new ColorFlow iridescent colours for car wraps

Avery DEnnison ColorFlow iridescent car-wrap colours.
The new ColorFlow iridescent car wraps change colours when light hits them.

Avery Dennison Graphics Solutions (Mentor, Ohio) has introduced its new Supreme Wrapping Film ColorFlow Series. The colour-shifting, iridescent films include five new colours with a unique satin finish: Rising Sun (Red/Gold); Urban Jungle (Silver/Green); Roaring Thunder (Blue/Red); Fresh Spring (Gold/Silver); and Rushing Riptide (Cyan/Purple).

“The new ColorFlow Series allows installers to create dynamic, iridescent car wraps that are incredibly unique,” said Jeff Losch, Marketing Director, Avery Dennison Graphics Solutions. “When the light hits any of the five new colours, the film creates a fluid, shifting spectrum of colour that transforms the vehicle into a beautiful work of art.”

Jeff Losch.
Jeff Losch.

The company added that its ColorFlow Series has all the attributes of the Avery Dennison Supreme Wrapping Film portfolio. “The multi-layer films combine colour, texture and clear protective layers, providing a smooth, paint-like finish that is both durable and dazzling.” The films also feature Avery Dennison Easy Apply RS technology that provides high conformability and re-positioning capabilities. With the addition of the ColorFlow Series, Avery Dennison’s Supreme Wrapping Film portfolio now has more than 90 colours and finishes for car wraps. Samples of the new series are currently available in 60-foot x 25-yard rolls.

For more information please visit: http://graphics.averydennison.com/en/home/about-us/our-story/products-and-technology/colorflow.html



Tony Curcio is the editor of Graphic Arts Magazine.