HP adds four new PageWide Web Presses

Mike Salfity.
Mike Salfity.

The four new 30-inch HP PageWide Web Presses powered by High Definition Nozzle Architecture (HDNA) technology provide high-quality colour prints and enable printers to address a wider range of commercial printing applications, such as customized magazines, catalogues and books. “Print service providers continue to search for technology that gives them a competitive edge in a crowded market, seeking the ability to deliver end customers high-value offerings while also increasing profitability,” said Mike Salfity, Global Head and General Manager, Graphics Solutions Business at HP. “These announcements demonstrate HP’s commitment to innovation that leads to immediate impact to our customers’ businesses.”

HP PageWide Web Press T390 HD.
HP PageWide Web Press T390 HD.

The new HP PageWide Web Press T390 HD, T390M HD, T380 HD and T370 HD represent the expansion of HDNA technology throughout the HP PageWide Web Press portfolio – enabling enhanced print quality, productivity and versatility. HP added that the new capabilities allow printers to reconcile quality and cost differences between jobs printed with digital versus analogue technologies, ultimately increasing the addressable application range and improving margins. “Closing the quality and performance gap enables the shifting of more work from offset presses to HP PageWide Web Presses, reducing waste and make-ready times, offering just-in-time delivery, and streamlining supply chains. Printing 500 fpm in quality mode with best-in-class print quality also opens new high-value customized publishing applications – such as colour trade books, journals, retail catalogues, brochures and marketing collateral at any run length,” the company added.

hp4newpresses2-inFurther extending unique, high-value possibilities for HP PageWide Web Presses, HP Link Technology breaks down barriers between the digital and physical worlds by embedding Internet-connected codes and invisible watermarks in printed collateral, such as customized text books, magazines or instruction manuals. Moreover, said the OEM, HP PageWide Web Press customers are pushing the industry with ever-growing production inkjet page volumes, recently surpassing 180 billion pages printed since 2009. Customers are now running more than five billion pages per month, said the OEM, up from four billion pages per month in 2015. “In fact, an HP PageWide Web Press T360M customer recently broke a worldwide productivity record, producing 7.3 million pages in a day and more than 32 million pages in one week,” said HP.

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Tony Curcio is the editor of Graphic Arts Magazine.