Adobe and Microsoft partner to help businesses improve customer engagement

Satya Nadella.
Satya Nadella.

Adobe Systems, Microsoft Ignite and Microsoft Corporation, have announced plans for a strategic partnership to help enterprise companies embrace digital transformation and “deliver compelling, personalized experiences through every phase of their customer relationships.” Together, the two companies will enable businesses to dramatically strengthen their brands through solutions with Microsoft Azure, Adobe Marketing Cloud and Microsoft Dynamics 365.

“Business leaders in every industry are focused on how to better engage their digital customers, wherever they are,” said Satya Nadella, CEO of Microsoft. “Together, Adobe and Microsoft are bringing the most advanced marketing capabilities on the most powerful and intelligent cloud to help companies digitally transform and engage customers in new ways.”

Shantanu Narayen.
Shantanu Narayen.

“Customers today expect a well-designed, personalized and consistent experience every time they engage with a brand,” said Shantanu Narayen, Adobe President and CEO. “Adobe and Microsoft will bring together the cloud horsepower and end-to-end capabilities brands needed to design and deliver great digital experiences.”

With the new partnership, Adobe will make Microsoft Azure its preferred cloud platform for the Adobe Marketing Cloud, Adobe Creative Cloud and Adobe Document Cloud. Azure provides Adobe with a “trusted, global cloud and a powerful data platform” for intelligent services – including comprehensive machine learning and cognitive capabilities in Microsoft Cortana Intelligence Suite and SQL Server. Microsoft will make Adobe Marketing Cloud its preferred marketing service for Dynamics 365 Enterprise edition, giving customers “a powerful, comprehensive marketing service” for Microsoft’s next generation of intelligent business applications.

The two companies are collaborating on data integrations to ensure customers can easily work across Adobe Marketing Cloud and Dynamics 365 business applications, leveraging artificial intelligence, machine learning and advanced analytics. Customers will be able to use these integrations across Adobe and Microsoft solutions to create new, data-driven sales and marketing capabilities. The underlying data models will extend to enterprise customers, as well as third-party developers and partners, which will foster innovation and development across a shared ecosystem. Adobe and Microsoft will jointly work with leading companies to help them envision and implement the integrated solutions. As a result, the companies’ mutual customers will be able to harness their data for critical insights and predictions, connect customer touchpoints across their business, bolster relationships, and drive brand loyalty and growth.

 

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Tony Curcio is the editor of Graphic Arts Magazine.