Heidelberg USA recently launched Heidelberg Connect, a new resource centre for customers to easily access relevant information for their next strategic investment. In addition to the new website (which is complementary to the existing Heidelberg website), customers can now download the free Heidelberg Connect app available for iPhone and Android via the App Store and Google Play Store. According to the OEM, the purpose of Heidelberg Connect is to support customers in their purchasing decisions by highlighting trends in printing technologies, and the business reasons behind Heidelberg’s most recent installations. Subscribers get a look at Heidelberg’s latest news updates and educational resources, as well as key developments in the graphic communications industry.
“From our research, it’s clear that customers explore potential investments through ‘self-discovery’ well before engaging with a supplier,” said Andy Rae, Senior Vice President, Equipment & Marketing, Heidelberg Americas. “We wanted to provide a convenient, one-stop resource centre for customers to investigate industry trends, discover key ways to improve performance and determine the business reasons why other customers purchased certain solutions.” Resources include press releases, educational videos, whitepapers, product guides and brochures, Heidelberg Direct and Heidelberg news magazines, and blog posts written by Heidelberg experts.
With a broad spectrum of integrated offerings, Heidelberg provides tailored, future-oriented solutions to help current and potential customers achieve their business goals. By combining industry expertise and customer feedback, Heidelberg Connect allows its trained experts to better assist customers in understanding how to optimize their print manufacturing processes and maximize profitability from start to finish. Both the website and new app ensure that clients have access to the appropriate materials quickly in order to make the right investment decisions for their business. “Equipment techs and specs are not why a customer should invest,” Rae added. “The true driving factor should be what the solution will do for a customer’s bottom line. Through this platform, we aim to provide valuable information on improving productivity, driving down costs and finding the best solution to fit our customers’ needs and requirements. We hope that Heidelberg Connect will assist customers in that journey.”