HP announces first sub-$100 HP LaserJet printer

HP LaserJet Pro M12w Printer.
HP LaserJet Pro M12w Printer.

HP has added six new mobile-enabled monochrome LaserJet Pro printers for individual and small-office use. The updated single and multi-function HP LaserJets are the most productive in their class – with 15% to 20% faster print speeds in each model, said HP. The line-up also includes the first sub-$100 LaserJet printer from the OEM – the HP LaserJet Pro M12 series. The new, single-function HP LaserJet Pro M12 series, starting at $99 (USD), is the first LaserJet printer from HP costing under $100. It’s also one of the smallest laser printers HP has ever delivered. The M12, along with the multifunction M26, M100 and M200 series – were designed to support how people work in today’s fast-paced and mobile world, with productivity being the key factor, said HP. For example, the printers were designed to be compact and allow users to print from a smartphone, tablet or laptop while on-the-go by leveraging HP ePrint technology . Users can now print directly from their mobile devices directly to the Wi-Fi Direct printer, without accessing a company network.

Santi Morera.
Santi Morera.

“Customers love the crisp and clean text they get with HP LaserJet printers, but they want more options at budget-friendly prices,” said Santi Morera, VP and GM, Imaging & Printing, HP. “With this announcement, HP is delivering some of its most affordable, efficient, mobile-enabled and smallest laser printers ever, perfect for use at home or in a small office.” As for first-page-out time, the M200 series offers an unprecedented speed of 7 seconds, the most efficient in its class. The series also offers 5% to 10% lower cost per page than its predecessors. Finally, the new laser printers can help businesses save money on energy bills while contributing to global sustainability with HP Auto-On/Auto Off technology that enables customers to configure a device to automatically turn on based on day or activity, or turn off based on heat or time.

Printers are available now except for the HP LaserJet Pro M203dw and HP LaserJet Pro MFP M227fdw, which are expected to be available after December 1.

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Tony Curcio is the editor of Graphic Arts Magazine.