Xerox expands communication, marketing and document transaction processing services

xeroxexpandsservices-inXerox has expanded its portfolio of Communication and Marketing Solutions, and enhanced its Document Transaction Processing Services. Both services help large enterprises better manage front-end and back-end business processes and cut costs. “These services deepen Xerox’s automation expertise and help enterprises move from paper to digital transactions,” said the company. Communication and Marketing Solutions from Xerox manage the way enterprises share information with their customers during each phase of the customer lifecycle – acquire, onboard, serve and grow. The goal is to create better customer interactions, increase brand recognition and gather important data to improve customer satisfaction and retention.

The expanded portfolio of services now includes:

  • Document Publishing Services
  • Collateral Management Services
  • Demand Generation Services
  • Inbound and Outbound Digital Services
  • Product Information Management Services
  • Multichannel Communication Services
  • Transactional Print and Mail Services
Mike Feldman.
Mike Feldman.

“Our portfolio helps enterprises more effectively communicate with customers across a variety of channels and automate key business processes,” said Mike Feldman, President, Large Enterprise Operations, Xerox. “For example, a global pharmaceutical company using Collateral Management Services reduced the number of marketing vendors from 60 to one, saving more than 25% on marketing campaigns.” According to the Xerox Digitization at Work study, more than half of the respondents admit their organization’s processes are still largely or entirely paper-based, and about one third are still communicating with customers via paper, rather than email or social channels.

Enhancements to Xerox Document Transaction Processing Services will help large enterprise customers digitize, capture, process and analyze data to make more informed business decisions. These services include:

  • Inbound customer communication
  • Accounts payable and receivable
  • Health records management
  • Digitizing legacy files

xeroxexpandsservices2-inFrom inbound customer communication and accounts payable and receivable, to automatically storing unstructured data like health records, and converting back-office files into digital documents, organizations can now automate paper-based processes to drive efficiency, reduce costs and improve workflows. “We’ve seen first-hand how this service drives operational efficiency and accelerates information workflows,” Feldman added. “For example, a global utility company partnered with Xerox to digitize their accounts payable invoices which decreased invoice processing costs by 50% and reduced handling time from more than two weeks to one day.”


Tony Curcio is the editor of Graphic Arts Magazine.