Appleton Coated receives 2016 WWF Environmental Paper Award

Ann Whalen.
Ann Whalen.

Appleton Coated (Combined Locks, WI) has received the World Wildlife Fund’s WWF Environmental Paper Award for 2016  in the category Striving for Continual Improvement for screening the forest, climate, and water footprint of selected paper products with WWF’s Check Your Paper Method. “Appleton Coated strives to make it easy for customers to choose environmentally-responsible papers,” said Ann Whalen, Appleton Coated Senior Vice President of Marketing & Customer Services. “WWF recognizes our efforts to expand our offering of higher post-consumer recovered fibre products. In areas where we have made less progress than desired, the WWF focus on transparency and continuous improvement pushes us to be more innovative and diligent in those efforts.” WWF created the Environmental Paper Awards to recognize and encourage company efforts in reducing the forest, water and climate footprint of paper products. WWF’s Check Your Paper Method reduces the complexity in evaluating a paper’s footprint by using relatively few, but carefully selected, environmental indicators.

appletoncoatedwwf-inWith a focus on recycled fibre, Appleton Coated continues to expand its environmental products in both its coated and uncoated lines, adding many new options with high post-consumer recycled fibre content levels – up to 100% in some cases. The first North American coated paper mill to be Forest Stewardship Council certified (FSC C007796), Appleton Coated maintains ISO14001 certification. The company is also an 8-year Environmental Protection Agency (EPA) SmartWay Transport Partner and 2015 SmartWay Excellence Award Winner. It’s also been a member of the EPA Green Power Partnership since 2011 and was named to the National Top 100 in 2014, 2015, and 2016. Appleton Coated has also been a Wisconsin Sustainable Business Council Green Masters Winner for the last 5 years. Additionally, it’s one of 7 Green Tier II companies recognized by the Wisconsin Department of Natural Resources as having exceptional environmental management systems in place.


Tony Curcio is the editor of Graphic Arts Magazine.