Insource Technology Solutions Summit a resounding success

Part of the crowd at Insource's Technology Summit December 1-3.
Part of the crowd at Insource’s recent Technology Summit held December 1-3.

Insource, a Canadian leader in mailing and fulfillment, printing and packaging solutions, and inkjet technology, held its first-ever Technology Solutions Summit December 1-3 at its head office and showroom in Markham, Ontario. The special RSVP event was attended by several hundred industry professionals and featured the industry’s most up-to-date equipment and technology solutions covering covering mail processing, vision systems, digital finishing, inkjet printing, short-run packaging, bindery solutions and much more.

Jim Williams, Marketing Manager for Kirk Rudy.
Jim Williams, Marketing Manager for Kirk Rudy.

In all, 20 unique products from 10 world-leading manufacturers were showcased by seven of the industry’s most knowledgeable equipment specialists. Attendees enjoyed live equipment demonstrations, special presentations and one-on-one guidance from some industry experts. These included Jim Williams (Kirk Rudy), Andre D’Urbano (Riso), Brian Watt (Domtar), Kristie Kranitz (Flagship), Colin Johnson (Petratto), Alyssa Wright (Westlund), Slava Apel (Amazing Print Tech) and Nanette Cook (Thermotype). “Our goal was to provide a successful, educational, on-site technology experience for the paper handling industry,” said Kareem Sesook, Director of Business Development at Insource (pictured previously). “We were very fortunate to have such a diverse and resourceful group of partners who were so willing to support our initiatives to provide such opportunities.”

Insource Managing Partners Suzanne and Tim Wakefield organized and hosted the premiere event.
Insource Managing Partners Suzanne and Tim Wakefield organized and hosted the premiere event.

Here’s a list of the speakers and their presentations. If you need further information about the technology and equipment, please visit www.insourcecorp.ca or call Insource at 1-888-709-3345.

Jim Williams – Kirk Rudy: Global Inkjet Technologies: How To Add Profitable Mailing Services And Improve Existing Lettershop Efficiency. This timely discussion delved into the various inkjet systems on the market today, the applications where they’re used, and how they can boost a company’s profits.

Kristie Kranitz – Flagship: Data and Canada Post in Review. This session provided a CPC review – from government directives to product simplification and specification changes – so that mailers can take advantage of new postal initiatives and get the most from their postal budget.

Colin Johnson represented Petratto.
Colin Johnson from Petratto discussed short-run packaging opportunities.

Colin Johnson – Petratto: Changing Over – Flexibility In Short-Run Packaging. As short-run packaging growth continues, this presentation illustrated how organizations are capitalizing this growth by satisfying the needs of CPG companies with a wide variety of creative and interactive options.

Alyssa Wright-Westlund: Challenging The Status Quo: Automation Where There Was No Automation. As North American manufacturing markets become ever more complex, the demand for automation becomes increasingly important. This presentation showed how custom machines are helping organizations get to market faster, improve workflow and conquer the competition.

Andre D'Urbano from Riso explored the latest Inkjet technology.
Andre D’Urbano from Riso explored the benefits of the latest inkjet technologies.

Andre D’Urbano – Riso: The Many Benefits Of Adopting Inkjet In Your Business. This was an eye-opening review of how inkjet creates new revenue streams for commercial print operations and how this growing technology brings much-needed savings and versatility to in-plant printing departments.

Slava Apel – Amazing Print Tech. Did you know that over 60% of a printer’s online sales are made before customers even contact you, simply by them visiting your website? Apel discussed Boosting Sales Through Online Marketing And Web-To-Print Automation. He shared his experiences in successful marketing, automation and digital print finishing. He also delved deeply into cloud-based automation and print marketing, how to choose which products will sell well online, how to create marketing strategies with the highest ROI, how to choose the most popular print products, and outlined the top 10 online marketing and sales techniques for print shops.

Brian Watt of Domtar.
Brian Watt of Domtar revealed the latest trends impacting the paper industry.

Brian Watt – Domtar: Improving The Bond For A Better Impression. This was an update on the most important factor in printing, mailing and packaging. Attendees discovered what’s going on in the paper industry, trends and upcoming changes that could affect businesses.

Nanette Cook – Thermotype: A Cut Above: The Modern Life Of A Digital Sheet. There’s been a lot of discussion in the industry about digital printing, growth and upcoming dominance within the print industry. Attendees learned how the modern digital shop allows organizations to output finished digital print faster without compromising on creativity or quality.

 

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Tony Curcio is the editor of Graphic Arts Magazine.