Pantone 15-0343 Greenery is “a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals individuals to take a deep breath, oxygenate and reinvigorate,” said the company. “While Serenity and Rose Quartz, the Pantone Color of the Year for 2016, expressed the need for harmony in a chaotic world,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute, “Greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape. Satisfying our growing desire to rejuvenate, revitalize and unite, Greenery symbolizes the re-connection we seek with nature, one another and a larger purpose. The tangy yellow-green speaks to our desire to express, explore, experiment and reinvent, imparting a sense of buoyancy,” Eiseman added. “Through its reassuring yet assertive vibrancy, Greenery offers us self-assurance and boldness to live life on our own terms, during a time when we are redefining what makes us successful and happy.”
Pantone added: “The more submerged people are in their own modern realities, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront – it’s an omnipresent hue around the world. Pantone 15-0343 Greenery, a life-affirming shade, is also emblematic of the pursuit of personal passions and vitality.”
The Pantone Color of the Year selection process requires “thoughtful consideration and trend analysis.” To arrive at the selection each year, Pantone’s experts at the Pantone Color Institute search the world looking for new colour influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, play styles and socioeconomic conditions. Influences may also stem from new technologies, materials, textures and effects that impact colour, relevant social media platforms and even up-coming sporting events that capture worldwide attention. For 17 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries – including fashion, home furnishings and industrial design, as well as product packaging and graphic design.