RR Donnelley to include Prinova’s Messagepoint in its digital solutions

prinovarrdonnelley-inPrinova (Toronto and Kitchener, Ontario), a leader in developing and delivering software and services within the Customer Communications Management (CCM) market, has announced that its flagship Messagepoint customer message management platform will now be a key component of the RR Donnelley Digital Solutions offering. RR Donnelley has been providing the Messagepoint solution to its customers as part of their custom communications solutions for more than five years, and as a result of its ongoing success with Messagepoint, it’s further integrating the product into its RRDigital offering. The RRDigital solutions supports a true omni-channel strategy and focuses on providing customers with solutions that create digital relationships with their members and consumers. This focus allows customers to reduce costs, ensure compliance and increase consumer satisfaction. By offering Messagepoint, RR Donnelley enables customers to deliver highly personalized, targeted messaging and content across multiple channels without IT involvement – adding to improved processes, significant savings and greater choice for consumers.

Nick Romano.
Nick Romano.

The flexibility of the solution lets customers make near real-time adjustments in message content to dramatically improve the effectiveness and impact of communications. For example, one customer reduced the cycle time for changes from 3 months to 2 days – inclusive of compliance and management approvals. “The newly enhanced capability of a real-time environment further increases the value and services that RR Donnelley provides to its customers,” said the company.

“Whether it’s one letter or 1,000 letters, real-time processing means that the message gets in front of consumers quicker than ever before. “We’re excited to continue to broaden our global partnership with RR Donnelley, and for our Messagepoint platform to be an important part of their omni-channel messaging strategy,” said Nick Romano, CEO of Prinova. “Messagepoint provides RR Donnelley’s customers access to an award-winning, highly collaborative hybrid, cloud-based solution to solve their customer communications requirements and improve the overall customer experience.”

Tim Reedy.
Tim Reedy.

“Messagepoint has been a significant addition to the RRD Business Communication Services suite of collaborative tools, enabling our clients’ business users to create, manage and deliver personalized messages and content across all of their distribution channels for several years,” said Tim Reedy, Senior Vice President at RR Donnelley. “We look forward to providing even more functionality through the Messagepoint customer message management software, in conjunction with our RRDigital solutions, as we continue to add value to the mission-critical communications we produce.”

RR Donnelley (Chicago, Illinois) is a leading global provider of integrated multi-channel marketing and business communications solutions. With more than 52,000 customers and 42,000 employees across 28 countries, it offers a comprehensive portfolio of capabilities, experience and scale that enables organizations around the world to effectively create, manage, deliver and optimize their multi-channel communications strategies.

Prinova Corporation is a leader in developing and delivering innovative software and services within the Customer Communications Management market. Prinova’s Messagepoint solution helps companies strengthen their customer communications by enabling business users to control the entire messaging lifecycle for all print or digital communications without burdening IT departments.

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Tony Curcio is the editor of Graphic Arts Magazine.