Graphic Arts Magazine welcomes two new columnists

Erik Godchaux.
Erik Godchaux.

Erik Godchaux

For the last 25 years, Media Strategy Group CEO Erik Godchaux has helped owners, CEOs and CMOs modernize their branding, strategic messaging and sales development efforts. His “customer-first” strategies and expertise have cost-efficiently generated awareness and sales of high-value and high-margin products and services.  He has helped client companies enter new vertical and geographic markets, and played a key role in the launch of profitable B2B e-commerce ventures and technologies. His company currently serves, or has served, multi-year assignments for global, publicly-traded firms, a Fortune 100 division company, private equity, large and mid-sized family-owned businesses, and six start-ups. Clients include or have included global firms in banking, real estate, logistics, manufacturing, technology, brand strategy and more. He also has more than two decades in the printing, packaging and paper industries in Canada and the U.S., creating and executing highly differentiated brand and sales-driving campaigns on behalf of owners and senior leadership at major mills, converters, distributors, global print equipment OEMs – as well as commercial, trade and specialty printing companies. He can be reached at erik@mediastrategygroup.com. For more information, please visit www.mediastrategygroup.com/.

Kevin Karstedt.
Kevin Karstedt.

Kevin Karstedt

Since the mid-1980s, Kevin Karstedt, CEO of Karstedt Partners, has worked with consumer product companies, package printers, converters, and suppliers of products and services for the packaging industry. His company has also published a number of important industry whitepapers and is one of the foremost thought leaders regarding technology innovations for packaging and packaging graphics. Over the past 20 years, Karstedt has been on the cutting edge of digital technologies – from the early days of digital workflows, to current innovations such as RFID, track and trace, brand security and process improvements. He’s been a sought-after speaker on digital workflows and digital printing and packaging for many years. Since 1996, Karstedt Partners has been a trusted source for insights, innovations and consulting services to all sectors of the consumer products and packaging supply chain. These include brand owners, ad agencies, package printers, equipment manufacturers and others. He can be reached at kevin@karstedt.com. For more information, please visit www.karstedt.com/.

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Tony Curcio is the editor of Graphic Arts Magazine.