Sun Chemical partners with Document Security Systems to market anti-counterfeiting products

sunchemicaldss1-inSun Chemical has entered into a partnership with Document Security Systems (DSS) to cross-market and sell one another’s brand protection anti-counterfeiting products. The strategic alliance allows Sun Chemical to market and sell DSS’ suite of anti-counterfeiting technologies that include smartphone authentication, hidden images and copy protection. In turn, DSS will also market and sell Sun Chemical’s wide range of anti-counterfeiting solutions – including multiple covert taggant-reader systems, special-effect inks and smart sensor technology.

sunchemicaldss2-in“As leaders in anti-counterfeiting, we’re always looking for cutting-edge solutions that our customers can use to protect themselves,” said Jim Reiman, Director of Brand Protection for Sun Chemical. “This partnership with DSS offers even more anti-counterfeiting options for our customers to choose from. We’re particularly excited by DSS’ advanced smartphone authentication capabilities and how they complement our own product portfolio.”

AuthentiGuard enables validation of product authenticity with a smartphone.
AuthentiGuard enables validation of product authenticity with a smartphone.

DSS’ brand protection solutions include a portfolio of products that help businesses and governments protect against fraud and counterfeiting. For example, the company’s anti-counterfeiting solution, AuthentiGuard, enables consumers or supply-chain personnel to validate product authenticity with a smartphone. “We’re pleased to have the Sun Chemical name associated with Document Security Systems,” said Mike Tobin, Vice President of Marketing at DSS. “We’ve made significant investments in brand protection solutions like AuthentiGuard, and this partnership with Sun Chemical, one of the most respected companies in the market, helps to validate our strategy.”

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Tony Curcio is the editor of Graphic Arts Magazine.