Print & (everything else) will be the topic of industry leader Daniel Dejan, the face of the ETC (Education, Training, Consulting) Group at Sappi Fine Paper North America where he delivers ETC services to Sappi’s wide range of clients. As an educator, designer, humanist, mentor and lover of all things graphic arts, Dejan has been an evangelist for the power of paper and print for his entire career.
For the past decade, “armchair” prognosticators have been predicting the demise of print, but industry surveys and studies are showing that the opposite is true. Print and digital are proving to be complementary and mutually supportive, and brand marketers are learning to play to the strengths of each.
This discussion, taking place from 8 am – 10 am, will present some surprising industry findings about demographic preferences, emotional triggers, browsing and shopping behaviour and niche marketing. Actual examples will demonstrate how to make print more interactive, visually intriguing and tactile. Plus, print is increasingly becoming an experience to be savoured and enjoyed.
When the presentation is over, the Graphics Canada tradeshow at the International Centre will be open. Your admission to the show is included in your registration to the DIA Breakfast. Also included will be a copy of Dejan’s Whitepaper on Print & for each DIA registered attendee. There is no charge for this event. However, space is limited, so register early! No admission will be offered without registration.
For more details, or to register, please e-mail Marg Macleod at firstname.lastname@example.org.