DIA meeting explores intricacies of web-to-print and print commerce

The DIA panel (from left) included: Denis Muslimovic, Director of IT and Development (Toronto) for Lowe-Martin Group; Burton Empey, XMpie Marketing Manager for Canada; Noel St. Jean, Sales Development Manager (Channel) for EFI; and Jeff Perk, Director of Product Management for Pageflex.
DIA panel (from left) included: Denis Muslimovic, Director of IT and Development (Toronto) for Lowe-Martin Group; Burton Empey, XMpie Marketing Mgr. for Canada; Noel St. Jean, Sales Development Mgr. (Channel) for EFI; and Jeff Perk, Director of Product Management for Pageflex.

The meeting of the Digital Imaging Association (DIA) held Wednesday, February 15, 2017 at Spicers in Vaughan, Ontario, delved deeply into advancements in print commerce, specifically web-to-print. In one of the most information-packed sessions to date, a panel of experts discussed dozens of topics including web-to-print integration, affordability, cost-reduction, how to price web-to-print products, the importance of training, the marketing of web-to-print services, in-house versus cloud hosting, SaaS (Software as a Service), the importance of automation (i.e. the drive to reduce turnaround times and eliminate manual interventions), site mobility, microsites, warehousing and delivery of printed products, customer engagement and education, bounce-back notifications, upselling of current clients, and much much more.

Part of the audience at the DIA Meeting February 15.
Part of the audience at the DIA Meeting February 15 that explored web-to-print.

The DIA Technical Committee attracted an impressive panel of vendors and users to discuss the advancement of web-to-print and print commerce in today’s challenging market – in addition to their own unique web-to-print solutions and success stories. These included: Denis Muslimovic, Director of IT and Development (Toronto) for the Lowe-Martin Group; Burton Empey, XMpie Marketing Manager for Canada; Noel St. Jean, Sales Development Manager (Channel) for EFI; and Jeff Perk, Director of Product Management for Pageflex.

As always, moderator Jason Hamilton, Second Vice President of the DIA and VP of Innovation & Business Development for the TI-Group, shared his sharp wit and humour as he asked panel members key questions on behalf of the DIA and the audience. After the panel presentation, everyone joined in a helpful question-and-answer session.

diameetingfeb15b-inThe next meeting of the DIA will be its Breakfast Meeting April 7 at the Graphics Canada Tradeshow titled “Print &” (everything else) with Daniel Dejan, North American ETC Print & Creative Manager for Sappi. Dejan has been an ‘evangelist’ for the power of paper and print throughout his entire career.

He’s the face of the ETC (Education-Training-Consulting) Group at Sappi Fine Paper North America where he delivers ETC services to Sappi’s wide range of clients.

So stay tuned! We’ll be posting more information about this event right here.

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Tony Curcio is the editor of Graphic Arts Magazine.