InfoTrends, a division of Keypoint Intelligence, has released the results of a new study titled Best Practices of High-Performance Print Sales Organizations. This research identifies the best sales practices used by high-growth printing companies. The study addresses key considerations and recommendations to guide owners and executives in better managing the sales process, improving sales performance, developing and training staff, building the right sales force, developing competitive compensation plans, and leveraging the best sales tools for supporting reps.
“When it comes to the challenges that print and marketing service providers face, identifying and implementing sales practices that deliver results sits at the top the list,” said Kate Dunn, Director of InfoTrends’ Business Development Strategies. “The industry has come a long way in increasing profitability through technology advancements that have improved manufacturing efficiencies, but has lagged in improving sales practices.” Dunn, who has over 20 years’ experience in coaching and training sales staff, along with Lisa Cross, InfoTrends’ Associate Director, conducted the research study. The overarching objective of the study was to identify key steps and best practices for building a successful print sales organization. Over 250 print service providers in the Canada and the U.S. completed an online survey, and 20 executives from graphic communication companies participated in in-depth interviews to identify best sales practices.
“High-performance print sales organizations share the following characteristics,” Cross added. “Their actions are the result of an underlying strategy, they hold staff accountable, and they have the agility to adapt to ever-changing market conditions.” The comprehensive study identifies sales best practices in:
- Sales force management
- Sales performance and accountability tactics
- Staff development
- Lead generation
- Sales staffing and hiring
- Sales compensation