Actega NA (Delran, NJ), the North American division of global specialty ink, coatings and sealants company Altana AG, has added Kristin Tripoli to its marketing team. She’ll be managing Actega’s’s North American tradeshow presence, as well as developing advertising programs, product launches, website and digital platforms, and collateral materials for the company’s five market segments. These include paperboard packaging, print and commercial, labels, flexible packaging and rigid packaging. Prior to joining Actega North America, Tripoli spearheaded the marketing efforts for global and domestic B2B and B2C companies. She is a cum laude graduate of Tufts University (Medford, MA). “The addition of Kristin to the team rounds us out nicely,” said Bernadette Corujo, Head of Marketing & Brand Owner Management. “From a strategic position, hiring Kristin should help us move the needle for our various divisions and help us connect on a deeper level with our customer base – benefiting not only our organization but our valued clients as well.”
Actega North America (NA), one of four divisions of Altana AG, develops and produces specialty coatings, inks, adhesives and sealing compounds with a focus on the packaging, printing and medical industry. Its products offer high-value visual appearance to materials such as metal, paper, board and plastics. They also provide defined functionalities – such as high chemical resistance or physical durability.