Avery Dennsion expands management team in Canada and the U.S.

Cody Becker.
Cody Becker.

Avery Dennison Graphics Solutions North America (Mentor, Ohio) – a provider of vinyl products and solutions for the fleet, architecture and transportation markets – has hired three  experienced management-level employees – Cody Becker, Grant Bertoson and Frank Herchick.

Becker is now the Regional Manager for Western North America. His territory will cover British Columbia, Alberta and Saskatchewan, as well as Oregon and Washington in the United States. Becker has 16 years of experience in commercial print, graphics, equipment sales and distribution, and will provide channel partner support and business development in the regions to increase sales. He will also conduct material and application training for customers, converters and channel partners.

Grant Bertoson.
Grant Bertoson.

Bertoson is now the Regional Manager for Colorado, Kansas, Nebraska, North Dakota, South Dakota and Wyoming. He started in the graphics industry in 2008, managing a printing business in San Diego, California. His responsibility will be to drive growth through sales and demand, while assisting in the generation of Avery Dennison products and the support of channel partners.

Herchick is now the Business Development Manager for the Central Region of North America. He previously worked with Safeguard Properties, a mortgage field services company based in Cleveland, Ohio, overseeing its growth from a regional preservation company to a national entity providing services in 50 states, the Virgin Islands and Puerto Rico.

Frank Herchick.
Frank Herchick.

He’ll work in end-user marketing and brand management to impact profitability through brand recognition. He’ll also be responsible for identifying strategic partnerships to work toward fulfilling unmet customer needs.

Avery Dennison is a global leader in pressure-sensitive and functional materials and labeling solutions. With operations in more than 50 countries and more than 25,000 employees worldwide, the company serves customers in the consumer packaging, graphical display, logistics, apparel, industrial and healthcare industries. Headquartered in Glendale, California, it reported sales of $6.1 billion in 2016.

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Tony Curcio is the editor of Graphic Arts Magazine.