Idealliance launches Direct Mail Simplified webinar series April 6

Trish Witkowski.
Webinar presenter Trish Witkowski.

Idealliance has launched a 3-part webinar series Direct Mail Simplified, created to take participants on a journey through the process of creating effective direct-mail campaigns. Presenter and speaker Trish Witkowski has traveled the world, leveraging her work with big brands and loyal fans to teach marketers, sales professionals and direct-mail leaders how to find direct-marketing solutions, creative formats and engagement strategies that can save money and increase the potential for marketing and production success. The series is free to Idealliance members and $49 (USD) per session for non-members. All webinars take place at 11 a.m. Eastern Standard Time.

SESSION 1, APRIL 6, 2017 – Direct Mail Simplified: Design Great Mail. Great mail is not made on a whim. So what’s your strategy? There are limitless ways to approach a direct-mail campaign, and endless opportunities for creativity and variety. However, you’ll be faced with a slew of important decisions that’ll make or break the campaign’s success – decisions that cannot be taken lightly. From the mailing list, to the message, to the form it takes, direct mail must strike a delicate balance, creating a package that can spur interest and ultimately drive responses.

SESSION 2, MAY 11, 2017 – Direct Mail Simplified: Mail Planning & Optimization. For part two of this series, Witkowski takes a deeper look at the practical side of mail – addressing all of the decisions made that affect the deliverability and costs of sending mail. Covered will be formats and sizes, strategies, resources and expert techniques for getting the most bang for your mailing buck.

SESSION 3, JUNE 15, 2017 – Direct Mail Simplified: Mail Tracking & Measurement. Do your mail campaigns perform to their potential? Those who get the best results are constantly evaluating and tweaking their approaches. In part three, Witkowski will share proven techniques and formulas that can help you to determine what’s working, what’s not working, and what you need to do to make each and every mail campaign outperform the last one.

Please note that no refunds will be given for webinars. For more information please visit


Tony Curcio is the editor of Graphic Arts Magazine.