4over releases new Raised Foil on Suede cards

4over's newest product is Raised Foil on Suede.
Trade-only 4over’s newest product is Raised Foil on Suede.

Leading North American trade-only printer 4over’s latest product offering is Raised Foil on Suede. This new addition to its Majestic Products line “allows customers to experience another unique mode of tactile marketing by transforming standard business materials into velvety smooth, vibrant takeaways,” said the company. Initially a 16-point card stock, suede cards are laminated on both sides with a 1.5mil scuff-resistant, soft-velvet laminate, creating a substantial thickness of 19 point. Adding a unique contrast, the metallic embossment effects enhance fine detail in images, logos and special accents. This produces a vivid depth that’s both striking to see and feel, said 4over.

Raised Foil on Suede is currently offered as business cards, with the foil effect available in gold and used on the front only. The offering is scheduled to expand to additional products and foil colours in the near future. 4over’s Canadian production facility is located in Mississauga, Ontario.

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Tony Curcio is the editor of Graphic Arts Magazine.