Avery Dennison launches PVC-Free Digital Promotional Film

Avery PVC-Free Promotional Film Sample.
Avery PVC-Free Promotional Film Sample.

Avery Dennison Graphics Solutions North America has released a new PVC-free digitally printable film called MPI 3901 Promotional Film. The new film does not sacrifice colour vibrancy, printability or performance in order to be cost-effective for point-of-purchase (POP) advertising, said the company.

Key features of MPI 3901 Promotional Film include PVC-free attributes to meet corporate sustainability practices while eliminating or reducing the use of PVC, exceptional digital print quality on Latex and UV ink printers, no need for overlaminate, and a clear, removable adhesive.

The new promotional film is manufactured using PVC and phthalate-free film technology and a solvent-free adhesive. It contains no PVCs or monomeric plasticizers, thus eliminating any halogen-related disposal concerns.

A wide range of applications includes wall murals, retail, tradeshow exhibits and outdoor signage.

Jeff Losch.
Jeff Losch.

“We’re excited to introduce MPI 3901, a film that’s both cost-effective and PVC-free,” said Jeff Losch, Marketing Director at Avery Dennison Graphics Solutions North America. “With this product, printers and installers will also get exceptional digital print quality on latex and UV, without the need for an overlaminate.”

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Tony Curcio is the editor of Graphic Arts Magazine.