HP introduces Latex Print and Cut and other solutions at ISA Expo

HP Latex 315 Print and Cut Solution.
HP Latex 315 Print and Cut Solution.

At the recently concluded ISA Sign Expo 2017 in Las Vegas, Nevada, HP announced its HP Latex 300 Print and Cut Series, – a dual-device solution for simultaneous printing and cutting in a single workflow “delivering 50% time savings,” said the OEM.

Designed for sign shops, quick printers and print service providers, the 54-inch HP Latex 315 Print and Cut and 64-inch HP Latex 335 Print and Cut solutions offer dramatically more efficient production for a broad range of applications such as high-quality floor and window graphics, as well as stickers and customizable clothing.

Xavier Garcia.
Xavier Garcia.

“This introduction marks another step forward in how HP creates the best experiences for our customers. HP print and cut reduces total cost and improves workflow, enabling Latex water-based inks to further replace solvent for indoor and outdoor applications,” said Xavier Garcia, General Manager of the Large Format Printing Division at HP. “The solution reinforces the market momentum toward HP technology, now reaching the milestone of 42,000 units sold, with 12,000 units added in the last year alone. We’re excited about the opportunity to meet the growing demand for our industry-leading solutions,” he added.

HP Latex Print and Cut solutions are designed to work with the recently released HP Signage Suite, a cloud-based software solution with web-based apps for easy signage creation. The suite is designed for integration into a printer’s web-to-print operations, making it possible to receive orders 24/7. HP also announced an extended media offering for Latex printers with a new series of textiles for soft signage applications that delivers outstanding print quality and durability, without the need for any post-processing.

The media complies with ISO 105-X 12 and is available from manufacturers including Green Textiles, Aurich Textilien and Berger. “These new textiles will enable HP Latex customers to differentiate themselves and better serve their clients with innovative applications and environmental benefits,” Garcia added. Another new media, HP Everyday Blockout Display Film, offers a three-layer construction for improved suppleness and superior lay-flat properties. It’s also 100% opaque to prevent show-through.

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Tony Curcio is the editor of Graphic Arts Magazine.