ISA and Esko release whitepaper on new market opportunities for digital print

A new whitepaper from ISA and Esko compiled by InfoTrends, titled Market Opportunities for Digital Print, explores the ways digital printing is transforming the packaging, signage and display supply chain. The whitepaper also includes case studies of a number of print shops that have improved productivity by implementing Esko’s solutions. As wide-format printing technology has advanced with new inks and media types, the need to efficiently prepare files has been driving the adoption of advanced workflow solutions. Esko added that although all workflows are different, each one will create waste in specific steps of their process. The new whitepaper explores how digital print production can complement cost-cutting by delivering predictable and accurate performance, eliminating waste and reducing variability.

“Printer innovations can only go so far, without an eye on the overall production flow,” said the companies. “The workflow is connected from the time the design is created to when the final product is approved by the customer, produced and shipped. Printers wanting to improve workflow may focus on various elements, including structural design and customer approval, production scheduling, prepress and cutting.” Market Opportunities for Digital Print joins a growing number of whitepapers and reports that provide insight into all aspects of printing. They’re available at All are free for ISA and Affiliated Association members, or $24.95 (USD) each for non-members.

The International Sign Association (ISA) represents manufacturers, suppliers and users of on-premise signs and sign products from Canada, the U.S. and 60 countries around the world. ISA and its Affiliated Associations work to support, promote and improve the worldwide sign and visual communications industry.


Tony Curcio is the editor of Graphic Arts Magazine.