Label Traxx introduces new sales prospect management/CRM tool Sales Traxx

Ken Meinhardt.
Ken Meinhardt.

Label Traxx has partnered with sales training and technology provider 3YG to offer a new prospect management tool for label printers aimed at driving revenue growth through better management of the sales process. Sales Traxx provides customers with software as well as a proprietary sales method to deliver sales results that stand-alone CRM technology solutions don’t deliver. “Sales management is the next logical step for our customers,” said Ken Meinhardt, Label Traxx President. “The core Label Traxx software and optional modules have helped users improve efficiencies throughout their operations. Now, Sales Traxx takes that same approach and applies an easy-to-use, systematic approach to the revenue side of the business.”

Russ Salzer.
Russ Salzer.

Label Traxx has provided business management software in the label converting segment since 1993 with modules from estimating and order processing to quality control, scheduling and accounting. The new sales module uses a similar dashboard visual approach to provide an at-a-glance evaluation of your entire company’s sales pipeline – all the way down to the individual sales rep or prospect account, according to Meinhardt. “This is about business development and driving revenue,” said Russ Salzer, 3YG owner. “Sales teams, like other aspects of your business, can be coached, monitored, tracked and measured to better performance. A steady revenue stream alleviates a lot of other downstream issues in your business and provides the freedom necessary to do many things.”

The differentiator of Sales Traxx technology, however, is in the sales process that it’s designed to support. “Partnering with 3YG allows us to provide customers with hands-on sales team training to improve their sales process,” Meinhardt added. Customers who purchase the Sales Traxx prospect management system receive one-on-one sales training for managers, team training and three follow-up dashboard reviews. By the end of the training, users are working live in the software setting up their prospect and customer accounts. “The common CRM solutions have it backwards,” Salzer added. “Placing a technical solution over a poor sales process does nothing to improve results. With Sales Traxx we ensure there’s an effective, routine sales process and behaviours in place, and then we support the behaviours and activity important to growing revenue with the technology. It’s the only way to achieve consistent, long-term results.”

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Tony Curcio is the editor of Graphic Arts Magazine.